When reading about makeup on the internet, a common theme is
the latest trends, appearing largely due to influential figures, and thus there is a influx
of targeted products which encourage us to ‘get sharper cheekbones’ or ‘make
that cat-eye sharper’. This is to be expected, when a substantial number of
people pay attention to something, it gains popularity; it is how movements
gain traction and ideas become reality. However, it could be argued that within
these trends, we see societal conditioning at its best and in reality, these
trends are more than just silly fads, they are genuinely harmful.